Here is an anthology of comparative advertising, specific to the US civilization.

Let’s start with the last APPLE campaign, which offered some very instructive and funny mini-movies about the everlasting Mac vs PC competition. The remarkable job was rewarded with a Lion d’argent in the Festival de Cannes. Which just goes to show that one can do something creative, smart, good looking and funny avec with very light technical means (Even though good script and casting are required).

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